Big Air Milan nets another success: 33.000 fans under the Tree of Life
The four-day Freestyle contest at the EXPerience Park in Milan went in the books as a success of attendance and a very high-level race. Big Air Competition Committee’s President Franco Vismara: “Big Air and the City has won the heart of the fans in Milan, and beyond”
There’s no snow anymore, and the huge ramp in Milan’s EXPerience Park is about to be dismantled. However, the memory of Big Air and the City’s second edition still remains: four days of fun and adrenaline ended in triumph – as for the attendance and the sporting spectacle – on Saturday, November 18th.
In two weekends, about 33.000 people reported to the EXPerience Park in the outskirts of Milan: 17.000 came on Friday 10th and Saturday 11th and watched the Snowboard World Cup with the best riders competing for the Olympic qualification; other 16.000 enjoyed the freeskiers’ breathtaking stunts the following weekend. Not to mention the thousands of fans who followed the competitions on TV, in Italy and all over the World. Big Air and Milan is becoming one of the most prestigious and exciting appointment of the Big Air season – figures say just that.
A state-of-affair proudly confirmed by Franco Vismara, Big Air Competition Committee’s President: “Our challenge was to bring the mountains to Milan, and we succeeded. Figures say that Big Air and the City has already won the heart of the fans in Milan, and beyond – at only its second edition. The whole committee worked hard to offer a richer and more exciting event: two weekends instead of one, music, shows and activities for a very intense programme. All the efforts have been rewarded by the satisfaction of those who lived the event”.
Thanks to Big Air and the City, the EXPerience Park turned into an Alpine Village for four days, with food and expo areas, initiatives concerning the winter season and a lot of fun for everyone. In particular, youngsters had the opportunity to skiing, snowboarding and trying the tubby track on the Neveplast slopes, before holding their breath in front of their idols and asking them for selfies or autographs.
120 riders – men and women, Snowboard and Freeski – showed up on the huge ramp in Milan, displaying their most difficult and elaborate tricks. World-class winners confirmed the contest’s very high level: in the Snowboard, American Chris Corning dominated the men’s race, whilst Austrian Queen Anna Gasser gave an encore after last year’s triumph; Swiss Elias Ambuehl and French Coline Ballet Baz claimed the victory in the Freeski World Cup. The home fans’ enthusiasm was ignited by the performance of Alberto Maffei (seventh in the Snowboard race) and Ralph Welponer (sixth in the Freeski).
Besides the riders’ skills, no show would have been possible without the “giant”, the ramp realized by Italian Sartoretto Group, and the snow, prepared by the experienced shapers of the Palù Park in Chiesa in Valmalenco. Everything under the competent direction of Antonio Noris, Technical area coordinator, who brought to the cause all of his expertise as ramp designer and snow quality inspector.
Big Air Milan’s recipe featured the best ingredients to offer an unforgettable four-day show. “Milan’s contest confirmed for the second year the satisfaction of the athletes and a top-class competition”, explained Roberto Moresi, FIS Contest Director for Park & Pipe, “all the riders love Milan’s unique atmosphere and are eager to compete here. Improving is always possibile, but Big Air Milan deserves a big up once again”.