Big Air Milan gets… bigger: 1200 mc of snow for two spectacular weekends
The most important Freestyle event in Italy returns to Milan with the FIS Snowboard (November 10th-11th) and FreeSki (November 17th-18th) World Cup. The President Vismara: “The first edition was a miracle in Milan, we want the second to be even more exciting”
The goal is a 100-point run: like the freestyle stars, Big Air and The City aims for a perfect score in the new edition of the event, on two straight weekends from November 10th to 19th, at the EXPerience Park, the former Expo area at the outskirts of Milan.
The snow acrobats will return under the Tree of Life for the FIS Snowboard and FreeSki World Cup, with great goals: to win the only Freestyle’s stage in Italy, to gain crucial qualification points for 2018 Winter Olympic Games in PyeongChang and to amaze the fans in Milan, who already responded in style and numbers – 25.000 people – to the stunts of the champions last year.
The great success of Big Air Milan’s debut powers spotlight on the second edition, which promises to be even “bigger”. The spectators will enjoy even more space at the foot of the ramp, a privileged position to enjoy the jumps from a unique angle, and live the show closer to their favorite athletes. Indeed, Big Air and The City offers a unique opportunity in Italy to meet the snowboard and freeski’s champions, to ask for autographs or pictures, and to bring home a souvenir from a magic night.
The battlefield is the biggest ramp in Italy, built on the Cardo street in the EXPerience Park, from Piazza Italia to the Tree of Life. It will be like a new skyscraper in the city, 40-meter-high and 130-meter-long, with a maximum gradient of 45° and a gradient of 38° at the kicker. More than 1200 cubic meters of snow – artificially produced on site or carried from the mountains – will be necessary for the show.
Even the days of the event will increase: in 2017, the World Cup races will spread over two weekends. The first will be dedicated to the snowboard with trainings on Friday, November 10th, qualifications and finals on Saturday 11th. During the latter, the freeski’s champions will hold the stage: on Friday 17th there will be the practice run, just before Saturday’s great challenge, with the qualifications starting from the morning and the finals under the artificial lights. But this year’s Big Air and The City is going to be a total experience.
In addition to the races – that remain the center of the event – the festival under the Tree of Life will also feature concerts – on the two Fridays’ night – and live entertainment with the deejays of Radio Number One, the official radio of the event. Even more, snow and sport activities also will take place during the Snow Days: no-stop fun for youngsters and adults.
Big Air Milan is a “mountain meets urban” experience: two weekends of sport, adrenaline, music and lights in one of the most important cities in Europe. It’s a great effort for the organizer, but with just over a month to go the Big Air Competition Committee is ready to live up to the challenge. President Franco Vismara confirms it, launching the second edition after the great success of the first: “Last year’s Big Air and the City was dubbed “A miracle in Milan”. The figures say just that: the attendance of 25.000 at the EXPerience Park overcame the average attendance of top-level alpine ski events on the mountains. We hope that the second edition will once again exceed everyone’s expectations and offer an even richer and more exciting spectacle: the whole committee is working hard for this to happen”.
With its breathtaking jumps, Big Air and the City has already won the hearts of the fans in Milan. Evidence of that is the video realized by Italian Olympic Committee and the Municipality of Milan in support of their successful bid to host the 2019 IOC session, also featuring some breathtaking shots from 2016 Big Air Milan. Just another testament that, when snow lands in the City, the result can only be an amazing display.