FIS promotes Big Air Milan: "The athletes' favorite World Cup stage"
The freestyle Snowboard and FreeSki World Cup returns to Milan from November 10th to 19th. FIS World Cup coordinator Moresi: “It was the best race of last season according to the athletes, it has the potential to become a classic”
Over 25.000 spectators, 120 among the best snowboarders and freeskiers in the World, 30 Countries represented, three days of racing and spectacle around the biggest snowy ramp in Italy: the figures of Big Air and The City’s first edition tell a story of success, and raise expectations around the edition number two, from November 10th to 19th, with two spectacular FIS World Cup competitions to return under the iconic Tree of Life.
A success of attendance, and beyond: in just its debut year, Big Air Milan has already gained consensus among athletes, once again stating the perfect match between Winter disciplines and a sport-oriented city like Milan.
A state of affairs confirmed by Roberto Moresi, FIS Contest Director for the Snowboard and FreeSki World Cup: “Big Air Milan’s first edition exceeded everyone’s expectations. The satisfaction was very high: not by chance, the athletes ranked the competition as the best of the season. I think the conditions are all there for Milan to go one step further in 2017 and to become a capital of our sport in the future: Big Air Milan has the potential to win the hearts of the fans and become a classic of the calendar”.
Italy-born Moresi also underlined that the location and the urban context help to bring more value to the event: “Expo 2015 has been probably one of the most attended and photographed events in the World: racing in Milan is the best way in Italy to promote our sport. We are well aware that bringing snow into the city represents a great effort for the organizer, but last year the Big Air Competition committee proved to live up to the challenge”.
Compared to last year’s, 2017 Big Air Milan has even higher stakes, in particular the snowboard competition. In fact, Big Air Snowboard has recently entered the Olympic programme, and crucial qualification points for next February’s Winter Olympic Games in PyeongChang will be on offer in Milan. “There’s a lot of interest in the event – Moresi continues –. The athletes hunt for qualification points in order to take part in the Winter Olympics, their main goal. But everyone strives to win in Milan, especially after last year’s spectacle. We will have two thrilling weekends”.
Big Air Milan’s second edition will spread over two weekends, from the 10th to the 19th of November. The first one will be dedicated to the Snowboard World Cup: the top-class snow acrobats will perform their breathtaking jumps starting on Friday, November 10th with the qualifications; men’s and women’s finals will be held on Saturday night, while the Snow Days will continue on Sunday with concerts and activities. Same programme for the second weekend, from Friday 17th to Sunday 19th, with the FreeSki champions featuring in the second stage of the specialty’s World Cup.
Just over a month and Milan will dress in white again for a special occasion: a can’t-miss show.