#SnowAndTheCity: Freestyle World Cup gets back to Milan

The ramp and the snow of Big Air and the City will shine in the lights of the Tree of Life in the EXPerience Parc. Two weekends dedicated to the FIS Freestyle World Cup: Snowboard on November 10-11-12, FreeSki on November 17-18-19

Snowboard in Milan? Sure, why not. After all, while being situated on flat ground, Milan showed a peculiar sake for winter sports in time. The huge crowds collected by every event of the white circus in the Lombardy’s metropolis – from Alberto Tomba’s slalom on the Montagnetta to the cross-country skiing at Parco Sempione – are a testament of the city’s passion for Winter sports, and the unique charm of Milan when it dresses in white for a special occasion.

A new chapter of this beautiful story has started last year, in 2016, when the snow landed in what has become one of the most iconic locations in the big Milan after the Expo 2015: the EXPerience Park, and in particular the Tree of Life, the symbol of the Universal Exposition, and now its permanent souvenir in the heart of the new events’ park at the outskirts of the big city.

Last November, the first edition of Big Air and the City took life there, the event organized by the Big Air Competition committee in collaboration with Arexpo and the Regione Lombardia that brought the FIS Freestyle World Cup – in the two specialties of Snowboard and Ski – to Milan.

The Big Air is a specific and spectacular freestyle jumping competition, in which the riders’ jumps and tricks are evaluated by a jury, based on their performance and difficulty. A discipline on the rise, increasingly popular and – above all – increasingly important: in snowboard, the Big Air has recently become an Olympic sport and will debut next February at the 2018 Olympic Winter Games in PyeongChang, in South Korea.

An additional motivation for the freestyle stars, who will light up the EXPerience Parc for two straight exciting weekend. Big Air Snowboard will open the programme on November 10-11-12, FreeSki will follow on November 17-18-19 on the same battlefield: the spectacular 130-meter-long, 40-meter-high ramp, the biggest one ever in Italy.

Similar programme for the two weekends: on Friday, the qualifications and the night music concert will lead out to the following day’s highlights. In fact, on Saturday, the top athletes in their respective categories will display their best tricks, for the amazement of the public. And on Sunday? Snow will be on the center stage again, with many activities involving youngsters and not, sportsmen and families, at every level. The only common trait: the crave for testing, daring and having fun.

Big Air and the City will be the second stage of the specialty’s FIS World Cup, and will present the showdown among the best athletes in the World. Last year, in snowboard, Belgian Seppe Smits – the eventual winner of the overall World Cup – had to surrender to Norwegian Marcus Kleveland, whilst the dominator of the women’s circuit, Austrian Anna Gasser, had no mercy of her rivals. In FreeSki, Kai Mahler barely saw off Oystein Braaten, whilst Lisa Zimmermann claimed a neat win among women, with Italian Silvia Bertagna just outside of the podium.

For two weekends in November, Milan will trade the catwalk for a ramp, leaving the way to much different style models than the usual pret-a-porter. The effect will be the same: amazement. After all, the #SnowAndTheCity combo never disappoints: history says just that.